Marching.com Events Links Resources

News Briefs

Marching.com News Briefs provide news and information on topics related to marching bands and pageantry arts.

Share this page:



View more articles

Suggest a news item
Popular articles

2017 Inaugural Parade Lineup

Opinion: Don't let fake news harm the marching activity

Jennifer Garner talks marching band technique with Seth Meyers

Santa Clara Vanguard to march in 2017 Rose Parade

25 Halloween-worthy costumes from the marching arts

Marching to the chapel: University band members perform in halftime show before their wedding

"Go Band!" Facebook post about team aspect of marching band goes viral

Watch the Ohio State University Marching Band's London performance

Ohio State University Marching Band at NFL game in London

2017 Rose Parade marching band selections emerging

DCI corps auditioning for 2016 season

Ice Age's "Scrat" to debut as balloon in 2015 Macy's Thanksgiving Day Parade

2015 BOA St. Louis Super Regional draws marching bands from 15 states

Bob Eubanks and Stephanie Edwards to host KTLA Rose Parade coverage for final time

National Association of Music Parents (AMP)

Bands of America Honor Band

BOA Champion to get Rose Parade Invitation

The Horn Section Sculpture

U.S. postage stamp features marching band

Father of Patrick Henry Hughes recognized for extraordinary support

Portland Rose Festival named "best festival"

The Dynamic Marching Band Manual

Marching Band Health Tips


Home > News Briefs > Shaun Canon's Live for Music

Shaun Canon's Live for Music video features DCI corps


Video from music education advocate debuts May 19 on YouTube

Shaun Canon LOS ANGELES, CA (May 17, 2012) — International singer-songwriter Shaun Canon, the creator of Live for Music, recently wrapped shooting his latest music video which he hopes will strike a chord with kids across the country and inspire them to pick up an instrument.

The Live for Music video slated for release May 19 on YouTube features high school students, drum corps performers and footage from the DCI World Championships.

Canon, who has long been a big advocate for music education and himself a former member of the marching band at his school, knew the direction his Live for Music video should take after meeting with Drum Corps International. "I wanted to create a music video that would motivate students to join their school band, orchestra, marching band or local drum corps. I wanted the music video to highlight the benefits of playing an instrument," Canon said.

To musically energize the video from start to finish Canon called upon longtime friend, YouTube sensation from "America's Got Talent," Lindsey Sterling. Sprinkled throughout the music video are other YouTube standouts including Danielle Lowe and Brianna Barnhart, who joined forces with Canon to musically represent and support music education.

Respected director Dane Larsen was contacted and after hearing Canon's song, Live for Music, was sold on the project. Larson says, "I had a clear vision of where the video should go. "Live for Music" is a song that's relevant to everyone because we all love music which lifts us up when we're down and celebrates love and passion for life. All that needed to be done through the camera lens was to show real life moments of people living for music and genuinely enjoying the music. Throughout the video we show Shaun's fans singing and dancing. As it moves along more and more people are showcased. It was a simple way of illustrating how Live for Music is spreading."

After learning about Drum Corps International Canon had no doubt that this organization and its participants needed to be highlighted in the music video. "It's great to be a part of such a fantastic organization like Drum Corps International. I've been working with them for the past few months and have been highly impressed by the young students and their dedication. Drum Corps International is doing amazing things for young musicians around the country. I am thrilled to support such an organization," Canon said.

Shaun Canon Live For Music 50/50 Tour "Drum Corps International couldn't be happier to be working with Shaun Canon. He has the ability to reach those involved in the marching music world as well as attracting new interest and new people," said DCI Director of Business Development John DeNovi. "We appreciate the video paying tribute to anyone who is or has been in the marching music world. With Shaun's passion and vision about this project we are excited about the doors he can open for both students and teachers."

With the help of NAMM, the NAMM Foundation and its SupportMusic.com music education advocacy efforts, School Jam USA, Drum Corps International and the popularity of YouTube, the goal is to reach the members of the 22,000 marching bands nationwide and the approximately 8 million individuals involved with various music programs coast to coast.

Larsen feels the video will be a big success. "Shaun is truly passionate about the song and the music. He lives and breathes it. You can see and feel it when he sings to kids in the classroom. His charisma is contagious; people are drawn to him and his voice. He's like the nice guy next door who happens to kick it as a singer. It's an unexpected surprise when he sings to someone for the first time. They're instantly a fan of both him and his music. That's what happened to me," Larsen said.

"I hope to inspire kids who might be sitting on the fence about joining band to do exactly that," Canon said when asked why he put so much time and effort into the Live for Music video. "I want all band kids around the country to feel a sense of pride when they watch this video. I hope all who aren't in band gain a greater appreciation for those who are. It's cool to be in a drum corps! It's fun and exciting to be a part of something so competitive."

View the Live for Music video beginning May 19 at YouTube.com/liveformusictv.

Update: View Shaun Canon's Live for Music Video

Learn more about Shaun Canon at ShaunCanon.com.

Learn more about Canon's Live for Music Tour.



Source material courtesy of Drum Corps International and ShaunCanon.com.

Copyright 2012 Marching.com. All rights reserved. This material may not be published or redistributed without permission.


Recent Headlines: 2017 Rose Parade Photos | Prep Your Body for Marching Season | Marching Band Music Arrangers | Marching.com on Facebook | Marching.com on Twitter | Marching.com on Pinterest








TIMELY TOPICS