Farmers Insurance entry titled "Salute to the Bands"
DECEMBER 17, 2009 If marching band fans ever needed a reason to
set an alarm clock on New Year's Day, this is it. The first float
appearing in the 2010 Pasadena Tournament of Roses Parade will be an
entry honoring marching bands.
Titled "Salute to the Bands," the float from Farmers Insurance Group of
Companies features a 60-foot tall animated bugler dressed in
marching band attire. The colorful float will be surrounded by the
"Farmers Insurance Band" members of the Riverside Community College
Marching Band who will also perform as part of the televised opening
The 2010 Rose Parade will be broadcast on ABC, Hallmark Channel, HGTV,
KTLA, NBC, RFD-TV, Travel Channel and Univision. Live coverage
begins at 8:00 AM (Pacific) on Friday, January 1.
This is the 51st year Farmers Insurance has participated in the Rose
Parade, and the company's second year as "Official Supporter of Rose
Parade Bands," according to Farmers spokesperson Paul Dingsdale. Farmers
agents and district managers across the country have been helping bands
with fundraising efforts throughout the year to prepare for the journey to the Rose Parade. (See
related story: Farmers Insurance drums up support to make Rose Parade
dreams come true
The Salute to the Bands float will be a very public statement about
Farmers' enthusiasm for Rose Parade bands, and the design team is
working hard to make it spectacular.
Bringing The Design To Life
Tournament of Roses float designers have become masters at selecting
natural materials to create the textures and colors to bring the
floats to life. Rose Parade rules require that all visible elements
of the floats be covered with natural materials.
On Salute to the Bands, the vibrant red jacket of the band uniform will
be covered with whole red carnations. The uniform trim will be created
by yellow strawflower and gold clover seed. The brass bugle will be
accented by clover seed, everlasting, flax seed, silverleaf, ground
lentil and blue statice. A variety of materials will be used on the base
of the float to create floral depictions of streamers, confetti bits and
bright red roses.
Six people will be riding on the float, including the Farmers Agent of
the Year, District Manager of the Year and four top Farmers fundraisers
for the March of Dimes.
The float was designed and built by Phoenix Decorating Co. of Pasadena.
Phoenix Decorating is the largest builder of Rose Parade floats and is
supplying 19 floats for the 2010 parade. Salute to the Bands stands 60
feet tall but lowers to less than 16.5 feet in order to fit
beneath a freeway underpass near the end of the parade route.
As the first float in the 2010 Rose Parade, Salute to the Bands will
be part of the showy opening moments of the television broadcast.
Confetti will erupt from cannons at the base of the float to enliven the
presentation and celebrate the start of the Rose Parade.
The 121st Pasadena Tournament of Roses Parade
themed 2010: A Cut Above The Rest will take place Friday, January 1, 2010, at 8:00 AM (Pacific) featuring majestic floral floats, high-stepping equestrian units and spirited marching bands. Following the Rose Parade, the 96th Rose Bowl Game presented by Citi will kick off at 2:10 PM and feature an exciting match-up between the No. 8 BCS-ranked Ohio State Buckeyes and the No. 7 BCS-ranked Oregon Ducks.
Source material courtesy of Farmers Insurance Group of Companies.
Copyright 2009 Marching.com. All rights reserved. This material may not be published or redistributed without permission.
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